PPC (Pay-Per-Click)
Pay-Per-Click (PPC) is a digital marketing model where you pay a fee each time your ad is clicked, rather than earning visits organically. Essentially, it’s a way of buying visits to your site, aiming to drive traffic and conversions through targeted advertising. You bid on keywords relevant to your business, and ads are displayed to users searching for those terms. When a user clicks on the ad, they are directed to your website, and you pay the search engine a small fee. PPC is highly effective for generating immediate traffic, reaching specific audiences, and providing measurable ROI, making it a crucial component of many digital marketing strategies.